Why You’re Killing Your Business By Not Having a Business Blog (10 Proofs You Must See)

To see the video series mentioned in the video above, click below:

How to Use Social Media Marketing Tools Strategically To Really Establish Your Expertise, Generate Leads, Create a Strong Credible Brand, and Bag Clients without hard selling

Video Transcript:

You’ve heard about it all now. Marketing your business online is all the rage, that Social Media is a cost-effective way to promote your business.

You’ve heard about thousands of successful small businesses & solo entrepreneurs who are leveraging Facebook and Twitter and YouTube and LinkedIn to market their businesses – even though they have no marketing or advertising budget.

And you’ve also heard about how you should be blogging.

But somehow… you still don’t  have a blog.

If it’s because you’re unsure WHY exactly you should and you need some compelling reasons to commit to it, then you’re in the right place.

Because in this video I will give 10 Compelling, concrete reasons demonstrating in no uncertain terms why you are literally KILLING your business by still not having a business blog.

A business blog is a type of website that you can leverage as a communication platform with your prospects/customers. (Imagine you are publishing a newspaper or a magazine about topics relevant to your business. But instead of printing it, you just publish online.) You can blog about anything that will give value to your target audience in a way that builds engagement, trust and credibility. You can publish news, tips, descriptions of events, graphics or videos. Your blog can combine text, images, videos, photographs, audio files and links to other websites and other related media.

Proof #1 : Shopping online is a daily part of many people’s lives nowadays.

There are 1.7 Billion internet users all over the world.

In Europe alone there are 418 Million, and in North America there are almost 253 Million internet users.

If most people are now buying what they need online, wouldn’t it make sense for your business to also be marketing online?

I mean, how would you like a slice of that 1.7 Billion pie?

If you’re still not marketing online, you’re leaving money on the table.

Proof #2:  The fact is that marketing as you know it is now dead.

Marketing as you know it is now dead because consumers are JADED and cynical nowadays.

Because people HATE being sold to.

Because people are banner-blind or ad-blind.

Because consumers are conditioned to turn off all the noise. So businesses are now experiencing that TV ads or billboards or cold calling don’t cut it anymore.

What used to work  in Marketing doesn’t work as well anymore, AND they cost a lot.

Nowadays millions of businesses with zero marketing budgets are thriving using the internet :

• They are building relationships and creating engagement with their target audience.
• They are reaching millions of people all over the world with very little cost.
• Their messages go viral because it gets passed on from one targeted reader to another.

The best thing about blogs is that they are interactive, and it is this interactive nature of blogs that gives you an edge to really engage with your audience (and get them to buy).

Proof #3: Companies that Blog enjoy as much as 60% lower cost-per-lead

In a survey conducted by Hubspot, it was revealed that Businesses  spending 50% or more of their Marketing budget on Internet Marketing activities spent 60% less per lead than businesses that spend 50% or more of their marketing budget on Traditional channels.

(Based on 231 business owners or professionals familiar with their marketing strategy)

As you can see here, the average cost per lead is $332 for businesses who are still using mostly Traditional marketing methods

Whereas those who are using internet marketing have an average cost per lead of ONLY $134.

That’s a whopping 60% cheaper cost-per-lead!

Proof #4: Social Media & Blogs are the fastest growing category in lead generation budgets

In the same survey, it was confirmed that Social Media & Blogs are the fastest growing category in lead generation budgets and they continue to be ranked as the lowest cost lead generation channel.

Social Media & Blogs have directly generated leads that translated into customers. They are NOT just for brand awareness

It doesn’t even matter if you are in the Business to Business or Business to Consumer arena.

The findings are clear (and this is Proof #5): Companies who DO blog acquire considerably MORE leads compared to companies that are not blogging.

How much more leads? Well, as much as 67% more leads for B2B  and as much as 88% more leads for B2C companies!

What would you do with 67% to 88% more leads?

Proof #6: Blogging is deemed the most important internet marketing tool by many businesses

You’ve probably heard how Social Media is all the rage for a while now when it comes to marketing on a shoestring budget.

In reality, blogging is really a form of social media but look here:

When respondents were asked how important these services are to their business, Company blogs were consistently given the highest ratings!

Proof #7: Blogging works for both B2B and B2C companies

57% of B2C Businesses surveyed have acquired a customer from blogging.

43% of B2B Businesses surveyed have acquired a customer from blogging.

68% of B2C Businesses surveyed have acquired a customer from Facebook.

33% of B2B Businesses surveyed have acquired a customer from Facebook.

51%  of B2C Businesses surveyed have acquired a customer from Twitter.

38% of B2B Businesses surveyed have acquired a customer from Twitter.

Here’s the kicker: You can’t really leverage Facebook or Twitter or LinkedIN to its full potentials for your biz if you don’t have a business Blog!

Proof #8: Companies that blog acquire customers from blogging

Now let’s compare the effectiveness of the top social media platforms: Twitter, LinkedIN, Facebook and Business Blogging.

Check out which channel is generating more leads and more sales : Blogging!

46% of the businesses surveyed acquired a customer from Blogging.

44% of the businesses surveyed acquired a customer from Facebook.

While 41% of the businesses surveyed acquired a customer from Twitter and LinkedIn respectively.

Business Blogging really does generate leads and sales

This doesn’t mean you should just BLOG and not bother with the other platforms. You need to use all of them for maximum customer acquisition

But as I said before, You can’t really leverage Facebook or Twitter or LinkedIN to its full potentials for your biz IF you DO NOT have a business Blog!

Proof #9: There are 434% More Indexed Pages for Companies that Blog

OK let me explain what that means if you are unfamiliar with search engines and how they work…

So you understand that on your website there are several pages. When you create a page, it doesn’t automatically mean the search engines will INDEX that page. Getting “Indexed” is like getting registered. It’s like when a child gets born, they need to get a birth certificate. Until they do, they don’t actually appear on public records. It’s exactly like that.

But what this really translates to is that the more indexed pages your website has, the more chances of it getting traffic from the search engines.

And when you blog, (and you blog regularly) the natural tendency is to have more indexed pages. It’s really simple WHY that is.

Companies that blog generate content which leads to more indexed pages which attracts more attention from internet users and also leads to more traffic from the search engines which translates to more traffic in general.

And more traffic generally means more leads, and more leads means more sales.

Proof #10: 97% more inbound links for companies that blog

And you probably also know that one of the best ways to get more FREE traffic is by building links to your site. Generally, the more inbound links your site gets, the more traffic you will enjoy.

Well it’s been shown that Blogging attracts more links- that 97% more inbound links for companies that blog!

Conclusion

Blogging  will help more and more people see your offers and allow you to interact with your target prospects, which then translates to a high likelihood of increased sales.

YES, YOU NEED TO BLOG – NOW.

Traditional Marketing is becoming less & less effective and they’re more expensive, too.

Shift your focus more on internet marketing – specifically, inbound marketing.

The sooner you shift, the more ROI you will reap – faster!

But before you go and hire a Blog Designer, WAIT!

I dont want you to go thinking Blogging is the end all and be all of internet marketing.

The truth is, there are inherent challenges in business blogging.

And there are many businesses who have tried and failed to make their business blog work for them. I don’t want you to do the same.

So click below to see a free series of video presentations:

How to Use Social Media Marketing Tools Strategically To Really Establish Your Expertise, Generate Leads, Create a Strong Credible Brand, and Bag Clients without hard selling

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