Regardless of whether you’re online for business or personal use, you should be building your own personal brand now.
Photo courtesy of ÇP over at Flickr
I was browsing through the Third Tribe today (affiliate link – brilliant membership site) and I stumbled upon a recording of Chris Brogan talking about what it means to be an effective writer.
I could go on to talk about what he said, but I guess I’d rather ask you this question:
Why does Chris Brogan write in the first place?
Could it be that he simply loves it? Sure. Could it be that it has a massive impact on his bottom line at the end of each month? You had better believe it.
At some point in his career, Chris recognized that writing as much as he did and as on-point as he did worked to explode the influence he had on his audience and that by building a personal brand he was actually growing his businesses.
As a result of this, he is now able to generate thousands of dollars a month in revenue from his online ventures.
If you’re a social media fanatic like myself who can’t stay away from Facebook and Twitter, you’ve probably heard business experts like Gary Vaynerchuk talk about how personal branding is the now and the future of business.
If you have your own business (or you have ambitions to start your own business in the future) then you need to give this personal brand thing some serious thought.
How does Personal Branding work to give you more business?
Would you pay more attention to a faceless corporate email, or a Facebook friend who has spoken to you on more than one occasion?
There’s your answer. People don’t want to be shouted at; they want to be included in the sales process. They want to be acknowledged and heard and understood.
Your reputation goes a long way to determining the success of your business both now and in the future. The sooner you start crafting this, the quicker it will grow.
When you build your personal brand, what you’re essentially doing is becoming synonymous with your own values i.e. you are getting popular for all the right reasons.
Perhaps you want to be known for brilliant customer service or expert know-how. Whatever it is you think will benefit your business, you need to be driving a consistent message that props up those values.
If you do it right, people will remember you in their times of need.
Get the picture? Go and start branding yourself now!
Personal Branding Mini Action Plan
This is by no means a comprehensive marketing plan. What this hopefully do is give you a good framework of how to build your personal brand quickly and effectively.
- Figure out what you stand for: Comic genius? Attention to detail? Trustworthiness? This will be your personality unless you decide to rebrand.
- Get a blog: We all agree that having a message is extremely important. What’s just as important is having a place where people can engage with you about that message. There are many free blog platforms out there, but I say get it right the first time around by installing a private blog and you’ll have far fewer problems down the road as you grow your readership. Check out Free WordPress Site which is a service I’m launching soon with my business partners where you will be able to get a private blog installed free of charge (installation can cost as much as $1,000 dollars or more).
- Set up your social media profiles: Twitter, LinkedIn, Facebook. These are the most popular places to get started. There are many other social sites out there that you can tap into but before you create 101 profiles, you should know your audience and where they prefer hanging out so that you don’t waste your time.
- Subscribe to the blogs and resources that will keep you up-to-date with what goes on in your industry: Yes, you need to be pushing a consistent message but your content doesn’t need to get old. Make sure you stay up to date with whatever it is that you do and people will come back to you to learn more.
- Drive your message consistently and constantly… and you will be rewarded!
Remember – your reputation goes a long way to determining the success of your business both now and in the future. The sooner you start crafting this, the quicker it will grow.
————
Resources:
Follow Chris Brogan. Visit Third Tribe Marketing. Follow Gary Vaynerchuk. Visit Free WordPress Site. Follow me, Clement Yeung.
Related posts:
- Business Unusual #followfriday Recommendations Week 1
Why It’s a Must to Build Your Personal Brand
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Regardless of whether you’re online for business or personal use, you should be building your own personal brand now.
Photo courtesy of ÇP over at Flickr
I was browsing through the Third Tribe today (affiliate link – brilliant membership site) and I stumbled upon a recording of Chris Brogan talking about what it means to be an effective writer.
I could go on to talk about what he said, but I guess I’d rather ask you this question:
Why does Chris Brogan write in the first place?
Could it be that he simply loves it? Sure. Could it be that it has a massive impact on his bottom line at the end of each month? You had better believe it.
At some point in his career, Chris recognized that writing as much as he did and as on-point as he did worked to explode the influence he had on his audience and that by building a personal brand he was actually growing his businesses.
As a result of this, he is now able to generate thousands of dollars a month in revenue from his online ventures.
If you’re a social media fanatic like myself who can’t stay away from Facebook and Twitter, you’ve probably heard business experts like Gary Vaynerchuk talk about how personal branding is the now and the future of business.
If you have your own business (or you have ambitions to start your own business in the future) then you need to give this personal brand thing some serious thought.
How does Personal Branding work to give you more business?
Would you pay more attention to a faceless corporate email, or a Facebook friend who has spoken to you on more than one occasion?
There’s your answer. People don’t want to be shouted at; they want to be included in the sales process. They want to be acknowledged and heard and understood.
When you build your personal brand, what you’re essentially doing is becoming synonymous with your own values i.e. you are getting popular for all the right reasons.
Perhaps you want to be known for brilliant customer service or expert know-how. Whatever it is you think will benefit your business, you need to be driving a consistent message that props up those values.
If you do it right, people will remember you in their times of need.
Get the picture? Go and start branding yourself now!
Personal Branding Mini Action Plan
This is by no means a comprehensive marketing plan. What this hopefully do is give you a good framework of how to build your personal brand quickly and effectively.
Remember – your reputation goes a long way to determining the success of your business both now and in the future. The sooner you start crafting this, the quicker it will grow.
————
Resources:
Follow Chris Brogan. Visit Third Tribe Marketing. Follow Gary Vaynerchuk. Visit Free WordPress Site. Follow me, Clement Yeung.
Related posts: