If we were to ask you what your MAIN role is in your business, what would you say?
We’ve asked this before and the answers we receive almost always sound like this:
A barber would say, “cutting hair.”
A website developer would say “creating websites.”
A restaurateur would say, “preparing delicious food.”
A coach would say, “helping people be better, brighter and happier.”
While these answers are partially true, it’s also a fact that one of the biggest mistakes you can make as a small business owner is to think like this.
So what’s the correct answer? The correct answer is – your main role in your business is MARKETING your business, and the sooner you really get this, the sooner the cash will flow.
There are a lot of highly skilled, well-meaning “experts” (or “Technicians”) that really know their stuff. They’ve spent a lot of time training and educating themselves in their field of expertise. One day, thinking they could make a business out of their skills, they set up shop, believing that if they only do their job right, the customers would flood in.
Of course this is rarely a successful strategy. Many of these experts will end up closing down their business precisely because they were still thinking like experts.
To be an entrepreneur, you need to wear a different hat. (This actually reminds me of Michael Gerber, author of E-Myth, who described the above scenario as a case of “a technician having an entrepreneurial seizure”)
On the other hand, there are restaurateurs who serve food that tastes like cardboard and yet one could hardly find an empty chair in their restaurants. There are businesses that sell weird, useless things but people wait excitedly in line to buy their stuff.
The fact is, you can be a lousy provider of goods and services, but great marketing can compensate for it all. Just look at McDonald’s!
Don’t get us wrong. We aren’t advocating that you provide lousy offers – we’re merely demonstrating how marketing is truly the lifeblood of ANY business, and so it is critical for you as the business owner to really identify yourself as a marketer first and foremost.
So drill this in your head for best results: marketing is your main business.
I invite you to re-evaluate how you are managing your business and ask yourself how you’re currently spending your time, and what high ROI activities can you do more of in order to bring in the moolah (that’s money, baby!).
What we’ve shared here may require a radical change in the way you see things. But if you want your business to really thrive, you must make the shift. (We should know – we made the same mistake – and we’re actually in the marketing business!)
If this post served you in any way, I invite you to:
- Tweet this link or share it in Facebook.
- Leave a comment below and share your thoughts and experiences. I would like to know how you feel about marketing as your main role, in particular. I know there are a lot of purpose-led entrepreneurs out there who are really struggling to make peace with the concept of marketing (as if it’s such a DIRTY word) – are you one of them?
In a future post, I plan to share my experiences and thoughts about the most common limiting beliefs we entrepreneurs have that are centered around marketing (and how to burst them once and for all!). Is this something you’d be interested in? 
By the way, speaking of marketing your business, we’re currently in the process of launching blog packages specifically designed for small businesses and solo entrepreneurs in mind. If you’re one of those businesses who are still NOT blogging and actively marketing online, then you are literally killing your business for not doing so.
———————–—-
Did you like this article as much as I enjoyed writing it for you? Please hook up with me on Twitter here, or friend me up in Facebook here. I would love it if you could introduce yourself
Related posts:
- Why You’re Killing Your Business By Not Having a Business Blog (10 Proofs You Must See)
What Business Are You In? (And Why It’s Often Not What You Think!)
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If we were to ask you what your MAIN role is in your business, what would you say?
We’ve asked this before and the answers we receive almost always sound like this:
A barber would say, “cutting hair.”
A website developer would say “creating websites.”
A restaurateur would say, “preparing delicious food.”
A coach would say, “helping people be better, brighter and happier.”
While these answers are partially true, it’s also a fact that one of the biggest mistakes you can make as a small business owner is to think like this.
So what’s the correct answer? The correct answer is – your main role in your business is MARKETING your business, and the sooner you really get this, the sooner the cash will flow.
There are a lot of highly skilled, well-meaning “experts” (or “Technicians”) that really know their stuff. They’ve spent a lot of time training and educating themselves in their field of expertise. One day, thinking they could make a business out of their skills, they set up shop, believing that if they only do their job right, the customers would flood in.
Of course this is rarely a successful strategy. Many of these experts will end up closing down their business precisely because they were still thinking like experts.
To be an entrepreneur, you need to wear a different hat. (This actually reminds me of Michael Gerber, author of E-Myth, who described the above scenario as a case of “a technician having an entrepreneurial seizure”)
On the other hand, there are restaurateurs who serve food that tastes like cardboard and yet one could hardly find an empty chair in their restaurants. There are businesses that sell weird, useless things but people wait excitedly in line to buy their stuff.
The fact is, you can be a lousy provider of goods and services, but great marketing can compensate for it all. Just look at McDonald’s!
Don’t get us wrong. We aren’t advocating that you provide lousy offers – we’re merely demonstrating how marketing is truly the lifeblood of ANY business, and so it is critical for you as the business owner to really identify yourself as a marketer first and foremost.
So drill this in your head for best results: marketing is your main business.
I invite you to re-evaluate how you are managing your business and ask yourself how you’re currently spending your time, and what high ROI activities can you do more of in order to bring in the moolah (that’s money, baby!).
What we’ve shared here may require a radical change in the way you see things. But if you want your business to really thrive, you must make the shift. (We should know – we made the same mistake – and we’re actually in the marketing business!)
If this post served you in any way, I invite you to:
In a future post, I plan to share my experiences and thoughts about the most common limiting beliefs we entrepreneurs have that are centered around marketing (and how to burst them once and for all!). Is this something you’d be interested in?
By the way, speaking of marketing your business, we’re currently in the process of launching blog packages specifically designed for small businesses and solo entrepreneurs in mind. If you’re one of those businesses who are still NOT blogging and actively marketing online, then you are literally killing your business for not doing so.
———————–—-
Did you like this article as much as I enjoyed writing it for you? Please hook up with me on Twitter here, or friend me up in Facebook here. I would love it if you could introduce yourself
Related posts: