Top 18 Viral Promotional Videos of All Time

By now we are familiar how powerful video marketing  is. If your current promotional tactics aren’t working, it’s worth trying to create promotional videos designed to go viral. But what elements make a video viral?

Well, to spark your creative juices, I’ve compiled a list of viral promotional videos of all time. These are videos that were created not just purely for fun but to promote a product, a brand, an organization or a business.  I only included those that received over over 1,000,000 views as counted by Viral Video Chart.

18.) Verizon Droid (1,868,559 views)

Advert for the new Motorola Droid smartphone.

17.) Sony Bravia Play-Doh (2,047,882 views)

This one is lost on me and I actually find it freaky. But apparently “over a period of 3 weeks, 189 bunnies, a 30ft giant rabbit, 150 cubes and on 10ft by 20ft purple wave, all expertly fashioned out of Playdoh, were taken to the streets of New York” to create this viral advert.

16.) 8-bit Stop Motion Trip With Legos (4, 593,284 views)

This video apparently took about 1500 hours of work. Wow.

15.) Sony Bravia Palline (4,655,835 views)

Sony successfully produced a viral ad by releasing thousands of small bright-coloured balls down a quiet street.

14.) Apple Macintosh 1984 Superbowl Commercial (5,167,289 views)

Funny how advertising has changed. Take a look at Apple’s first Macintosh computer. The product positioning is obvious- Apple is breaking the mould.  Is it just me or the man on the big TV screen looks like Bill Gates?

13.) Will It Blend? iPhone Video (7,672,405 views)

Will it blend? Oh no not the iPhone! See Blendtec’s CEO Tom Dickinson’s latest experiment as he use his phenomenal blender to blitz the iPhone and turn it into a glass of smoky, black powder.

12.) Google Wave Presentation (8,086,221 views)

Google Wave Developer Preview presentation at the Day 2 Keynote of Google I/O. You think Google had a hand as to why this went viral?

11.) Cadbury Eyebrows (9,431,712 views)

Weirded me out, this one.

10.) Heineken Walk-In Fridge (9,449,813 views)

A parody that shows how extremely funny it is when men emulate stereotypical women’s behaviour.

9.) TheFunTheory.com’s Piano Staircase (10,914,552 views*)

www.thefuntheory.com is an initiative of Volkswagen. Notice how they cleverly positioned their brand by releasing a series of videos dedicated to the pursuit of injecting FUN into things we usually don’t like doing.

* the number of views pertains to the Swedish version, but I am displaying the English version here for obvious reasons.

08.) Samsung Extreme Sheep LED Art (11,285,333 views)

This video used Sheeps and LEDs to get their message across. Talk about Baaaa-d Ass Advertising.

07.) Durex Get It On (12,233,418 views)

Rubber like you’ve never seen it before. Never had rubber been so sexually hilarious.

06.) Gorilla Ad for Cadbury Dairy Milk (14,830,617 views)

Put together a chocolate, a gorilla, and drums and what do you get? A viral video that went on to becoming one of the most successful advertising campaigns in history.

05.) Playing For Change (16,347,589 views)

A great message from http://www.playingforchange.com

04.) T-Mobile Dance (20,109,212 views)

Watch the moment Liverpool Street Station danced to create this special T-Mobile Advert.

03.) Dove Evolution Ad (21,879,167 views)

Dove’s ‘Real Beauty’ Campaign successfully demonstrates why it’s unrealistic for real women to attempt to look like the women they see in magazines.

02.) Obama Yes We Can (32,443,228 views)

Music video dedicated to the presidential campaign of senator Barack Obama.

01. Evian Live Young Baby Roller (33,791,618 views)

This is an ad by Evian. Presumably it went viral because they feature babies.  There yah go – whatever promotional video you plan to make, just make sure you deliver your message using babies.

Did I miss anything? Please feel free to add it below on the comments section! Cheers!

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