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http://www.easisell.com/blog/the-ultimate-mass-control-20-review-part-3/ The Ultimate Mass Control 2.0 Review Part 3 | The Way of Money
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http://www.easisell.com/blog/the-ultimate-mass-control-20-review-part-2/ The Ultimate Mass Control 2.0 Review (Part 2) | The Way of Money
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http://www.easisell.com/blog/the-ultimate-mass-control-20-review-part-1/ The Ultimate Mass Control 2.0 Review (Part 1) | The Way of Money
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http://www.easisell.com/blog/michael-stelzner-on-the-4dcm-mass-control/ Michael Stelzner on the 4DCM & Mass Control | The Way of Money
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http://www.easisell.com/blog/the-30-day-mass-control-20-traffic-geyser-reviews/ The Ultimate Mass Control 2.0 & Traffic Geyser Reviews | The Way of Money
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http://www.easisell.com/blog/the-ultimate-mass-control-20-review-part-5/ The Ultimate Mass Control 2.0 Review (Part 5) | The Way of Money
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http://www.easisell.com/blog/the-ultimate-mass-control-20-review-part-6/ The Ultimate Mass Control 2.0 Review (Part 6) | The Way of Money
The Ultimate Mass Control 2.0 Review (Part 4)
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(If you haven’t already, please read the introductory part of this collection of reviews.)
The Ultimate Mass Control 2.0 Review Contents
Week 3. The Mass Control Formula Revealed
Week 3 The Mass Control Formula Revealed
Here’s a little disclaimer: I’m not going to share with you the actual Mass Control 2.0 formula. To do so would probably get me into a lot of trouble and plus, I think it would be very unfair of me.
So I was going to write a HUGE article about this and then I realized – you probably won’t want to read it all, so I’m going to give you the main gist and hope that this stuff is going to help you in your business/product launch.
Oh and by the way, with the exception of perhaps the Core Influence DVD, this week is the most enjoyable – mainly because Frank swears a LOT. He says that it’s for “pattern interrupt” purposes (all hail Tony Robbins) but I actually think it’s because he really is bad mouthed… just kidding.
Empathy
Kern takes us on a journey through a lot of fluffy stuff, floor-fillers and stories but the main point I got from this week is that if you’re going to have a successful product launch RELATIONSHIP with your customers, you’re going to have to learn how to be empathic.
Think about this – when was the last time you bought a product on “blind faith”? Uh huh, I know you did it – I did too.
So you didn’t really have the cash to throw around and you weren’t planning on buying anything that day either, so why did you buy it?
You may have read about it on a sales page, seen it on a billboard or even more likely, sold on the concept by a salesperson.
Good copy acts as a good sales person and what good copy or a good sales person does to sell a product effectively, is deeply connect with the prospect.
And the best way (Frank’s way) to connect with people is…. ?
Get this: he researched who had made (probably) the most book sales in history, bought all of their stuff, emulated their style and made it applicable to his target audience.
Did it work? I’ll let you be the judge of that.
Sufficed to say I was convinced. So I went out and bought most of what we recommended and… I can see where he’s coming from, although the stuff is complete trash! (who reads this stuff??? Oh… everyone it seems)
The universal theme of these stories goes something like this:
Kern has deducted from his extensive research that this is, in fact, the most popular story in modern culture. Talk about having issues guys.
Frank delivering the Week 3 materials at a Jeff Walker workshop
Now it doesn’t have to be money, sex, money, sex – it can be a variation. Take the movie Top Gun for example.
In the movie, Tom Cruise is a bit of an underdog. He’s got a tainted history in the air force as his father was said to have crashed a jet fighter in Vietnam. So off he goes enrolling himself into the Top Gun academy (school for the elite pilots) to reclaim his family name and is subjected to a set of gruelling tests, a few of which he wins. He meets his love interest, loses his best friend in a freak accident, loses his mind and loses his woman… somehow regains his motivation and self-belief, shoots down some Russian Mig’s, gets his dream girl back and to top it off, ends up teaching at the Top Gun academy – something noone in the air force would have imagined possible.
Now if that isn’t a glorified version of the most popular storyline of all time, I don’t know what is.
Why is Top Gun such a great movie? Why is it that this is the most popular storyline in history? More importantly, what’s really going on here?
I don’t know for sure and I think that there are many reasons, but I have my own beliefs on why this is so popular. I won’t go into those right here, but let’s just agree that it works and it’s a fact. Now, when we’re using this approach in our marketing, what we’re doing is we’re being conversational in our sales process so that people can connect with who we are (and buy our products).
I’ve realized one thing if anything: I only respond to emails from people that I feel I can connect with. Even if the product/services/event is inherently amazing, I still need the copy to address my worries, my fears, my fantasies and my desires, because, as you know, everything on the internet is a lie until proven truthful.
Implicit/Explicit Selling
Let’s summarize this:
Have you ever believed in something so much, or fought to defend that belief even though you knew it wasn’t true?
I think we’ve all been there. Why do we do it though? Because you came to that conclusion yourself OR you were coerced by someone to come to that conclusion, through implicit direction.
Explicit selling is when you tell someone straight up – “my product cures cancer.” Implicit selling is when you tell someone – “Did you know that this ingredient, mixed with this ingredient here and that ingredient there, has a 99% cancer cure rate?” and they then deduct that, because your product is a mixture of those ingredients, that it must cure cancer.
Explicit may be a fact, but it’s not always a belief – even if the prospect buys. Implicit may be a fact, but it’s more likely to be a belief when the prospect decides to buy – because they came to the conclusion themselves.
It is a fact that if you can make your prospects connect intimately with you, your message and your products (Week 2 – creating your Mass Control character & storyline) they will pretty much lay down on a train track to defend what you stand for.
This is just one of those strange facts of life, and as Frank says toward the end of the workshop:
Things to take away from Week 3 materials
Give your prospects what they want to hear – a great story with which they can connect and address their needs through subtle yet powerful communication.
Don’t always spell everything out for them. Try to get them to come to their own conclusions about why the MUST HAVE whatever it is that you’re selling and you’re golden.
That’s all for Week 3 – scroll to the top of this page to read the rest of the course’s materials and have a great day.
The Ultimate Mass Control 2.0 Review Contents
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