The Ultimate Mass Control 2.0 Review (Part 3)

(If you haven’t already, please read the introductory part of this collection of reviews.)

The Ultimate Mass Control 2.0 Review Contents

• Introduction
• Part 1. Core Influence
• Part 2. Week 1: Planting the Seeds for Total Domination
• Part 3. Week 2: Creating Your Character & Mass Control Story Line
• Part 4. Week 3: The Mass Control Formula Revealed
• Part 5. Week 4: Firing Your Silver Bullet
• Part 6. Extra Feature: Crowd Control
• Beyond the Review – The Results of applying Mass Control 2.0
• Special BONUS Interview with Michael Stelzner

Week 2. Creating Your Character & Mass Control Story Line

Week 2: Creating Your Character & Mass Control 2.0 Story Line

Stories rule our lives

…one cannot separate facts from stories. Stories have been used for millennia to teach the new generation. The next time you read a fact, realise that there is a story behind it. Indeed without the story, there would be no fact as the fact is the essence of the story. You be the judge of the importance of stories.

Mike Haydon – The Importance of Stories at articlealley.com

If there is one thing that every single person on this planet has in common, it is that we have all been told stories in some form or another, from generation to generation, to convey facts, thoughts and emotions.

Certain stories, such as those found in the Bible & Q’ran, can be so powerful that people willingly die to enforce/protect their message…

But what is it about stories that makes them so powerful?

Stories can make or break you. They can be the difference between a loyal following and a bunch of freeloading refundees that don’t take any pride in what it is that you stand for. Stories make you REAL. They make you human, and people want humanity… This is especially important if you make a mistake… as real people make mistakes, and that’s just normal.

Stories have a way of engaging our nervous system. We love to create scenery in our mind, and our empathy enables us to feel what the characters feel or think what they think which in turn, connects us intimately with fictional people and places.

Therefore, if you have a story that resonates with a big bunch of people, i.e. they totally connect with you on a psychological/emotional level, then you’re pretty much guaranteed to be in business for as long as you can maintain that connection. They’re also that much more likely to want to go and share your message with others as they’ll be thinking “he/she is just a regular person like me and they’re doing what I always dreamed of, I’ll go and tell my friends that I can also do what they’re doing…”

So, what if we could use this power to engage our prospects and create a sense of deep connection with them, so that they might buy more of our products?

Bingo. That’s what the second week of Mass Control 2.0 is about. Kern talks all about how to create a foundation from which we can presell our prospects through stories.

Now, I’d be lying if I said that on some level I didn’t feel morally challenged by this kind of approach. After all, we’re bordering on complete mind control with this course. The question begs to be asked:

Am I really in control when I buy products that I consider to be “cool” and at times “necessary”? OR… am I being controlled, by men like Kern who have a penchant for surfing?

You may say “Yes, I’m in complete control” but think again hotshot. If you’re a guy, remember when you bought that $300 portable letter printer that you used once? Uh huh.

If you’re a gal, what about all the shoes, handbags and general fashion gear that you probably have lying in the closet with the label still attached? (yes, I realize that I’m being completely stereotypical here)

I’m a believer that we really DON’T know when we’re being sold, simply because we rarely come to the conclusion ourselves that many of the consumer products we buy will benefit our lives in any way whatsoever.

So finally, my point is… if even I don’t know when I’m being sold, does that make it OK for me to do it, too?

I think it’s bullshit, and that we need to wake up and take control of our lives. However, I also understand that it’s just the reality of everyday life and that there’s really nothing that I can do about it other than change the way I think and feel.

Do you think it’s OK to use psychology to strongly influence your customer’s behaviour? Do you think it’s ethical to deliberately control other people so they buy your products? What is your moral/ethical stance on this?

Clément, I’m a pretty boring person… Eek. How do I create my cool story?

I know, I know. I asked the same question too. Believe it or not, it’s completely possible to come up with a true story that really makes sense and also gets your target market to love you.

Obviously, the two DVD’s, two audio CD’s and the booklet are rammed full of materials which Frank talks about in considerable detail such as:

• Your back story
• What you stand for (your beliefs & values)
• Your magic powers
• Your fables
• Your secret language

On TOP of that, there’s also a whole section dedicated to structuring the above into one or a combination of 3 tried & tested formats that will best identify with your target market and make you an overnight success. Well how about that?

Here’s an example that Kern uses to illustrate how he connected with his “Make Money” crowd:

When I’m selling to my “Make Money” crowd… especially to the beginners, I know that my market’s desired outcome is to make money by doing nothing. Therefore, my “character” is a lazy slacker who came from nothing, stands for easy money and stands against conventional “work,” has a near magical ability to make money on the Internet, tells stories of stumbling over incredible money making systems, and speaks the “mysterious” language of PPC, Niches, Google Slap, Reverse Squeezes, and more.

Frank Kern – Mass Control 2.0 Week 2

Remember, Frank does all of this for a reason. The strength of your character will ultimately affect your bottom line because you are only as good as people perceive you to be. Now to some that might sound like I’m encouraging you to be someone else, but I’m not at all. Like I said, everyone is capable of achieving a character that people can relate to and feel comfortable with on SOME LEVEL. So don’t go and try to be someone you’re not – it’s inethical and it won’t fly for long – people will find out and they’ll stop connecting with you.

Conclusion

This week was definitely the least exciting for me – simply because I love learning about “in your face” and “under the radar” tactics that blow me away. I like to be shocked and stunned, which is not something I feel when I start writing essays. Oh, which reminds me – this week has some of the longest exercises…

However, the savvy marketer KNOWS that they can’t have a fully functioning empire off the bat – right? A successful product launch takes more than a few tricks here and there and a big scream to get people’s attention.

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The Ultimate Mass Control 2.0 Review Contents

• Introduction
• Part 1. Core Influence
• Part 2. Week 1: Planting the Seeds for Total Domination
• Part 3. Week 2: Creating Your Character & Mass Control Story Line
• Part 4. Week 3: The Mass Control Formula Revealed
• Part 5. Week 4: Firing Your Silver Bullet
• Part 6. Extra Feature: Crowd Control
• Beyond the Review – The Results of applying Mass Control 2.0
• Special BONUS Interview with Michael Stelzner

Related posts:

1. The Ultimate Mass Control 2.0 Review (Part 4)
2. The Ultimate Mass Control 2.0 Review (Part 2)
3. The Ultimate Mass Control 2.0 Review (Part 1)
4. The Ultimate Mass Control 2.0 & Traffic Geyser Reviews (Introduction)
5. The Ultimate Mass Control 2.0 Review (Part 6)