We get approached frequently by businesses and individuals who would like to include social media in their marketing mix. Their next expectation/question almost always is getting us to do most (if not ALL) of the work involved as them. They want to use Social Media without them being social. At all. They want the benefits of Social Media Marketing while completely taking a hands-off approach. Here we’d like to state reasons why we choose not to do it, and why we advice you not to go down this route either if you really want to generate leads effectively over the long term using Social Media.