It is my pleasure to welcome back Mr Mike Stelzner for an interview surrounding Social Media Marketing, and what it means for businesses today.

We’ll also be discussing a report that you can download through http://www.whitepapersource.com/socialmediamarketing/report/.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the .mp3 here – 5.5MB / 11 mins 47 sec

EDIT:  You can also visit our blog post about the Social Media Marketing Summit 2009 to learn how YOU can learn about the importance of Social Media from the industry’s leading Guru’s in a one-time offer.

Michael Stelzner

About Michael Stelzner

He is probably best known as the “White Paper Guru”. In the space of just a couple of years, Michael managed to amass a list of over 20,000 readers for his website WritingWhitePapers.com. He wrote a book – Writing White Papers – How to Capture Readers and Keep Them Engaged, and he is also the owner of Stelzner Consulting and MarketingWhitePapers.net.

He has worked with an impressive list of clients such as Microsoft, Fedex, Motorola and Dow Jones and he regularly tours the US educating businesses on how white papers can dramatically increase the responsiveness of their target market.

Predominantly, Mike helps businesses produce high value, educational content that in turn creates massive pre-sold, ready to pay customers.

So if you’re a business owner struggling for leads, or an aspiring entrepreneur wanting top lead-generation tips, Mike Stelzner is your man. You may get in touch with him using the details at the bottom of this page.

About the Interview

What you’re going to hear is Mike and I talk about various factors surrounding social media marketing, and why it’s completely necessary for business today. You’re going to hear us talk about:

• The upcoming domination of social media marketing in business
• Results from a social media marketing survey of 880 marketers which will blow your mind
• Mike’s experience with social media marketing and how it has boosted his business
• How you can get involved in social media marketing and what the best business building tools are
• Social media etiquette and how not to appear like a newbie
• Effective time management techniques for combatting information overload, and
• News on an event that Mike is hosting which will bring together the best minds in social media and how you can get to be a part of that event.

About the Report

Social Media Marketing Report

You can get the .pdf on the right from this link here, which is from Mike’s page over at whitepapersource.com.

The report touches on pretty much every question that people are asking about social media. You’re going to find out about:

• The top 10 social media questions marketers want answered:
  Mike and his team analyzed nearly 700 open-ended responses and summarized all the major questions that marketing pros want answered.
• The time commitment:
  They examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started.
• The benefits of social media marketing:
  This section reveals all the major advantages marketers are achieving with their social media efforts. They also looked at how time invested and experience enhances the achieved benefits.
• Commonly used social media tools:
  Wondering which social media tools marketers are using the most? Those questions are answered, along with an examination of what the most experienced folks are using.
• Social media tools people want to learn more about:
  In this section, they examine the up-and-coming tools that marketers are most interested in learning about.
• Other analyses:
  They also analyze how age, gender, experience, business type and weekly time commitments impact all of the above findings.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the .mp3 here – 5.5MB / 11 mins 47 sec

——————————————————————————–

Resources

Twitter – Register for the fastest growing social media technology here

Facebook – Register for your facebook account – it goes hand-in-hand with Twitter in terms of functionality

Tweet Deck – A tool for managing your tweets

Social Media Marketing Summit 2009 – A place to learn about the importance of Social Media from the industry’s leading Guru’s

——————————————————————————–

Michael Stelzner’s Contact Details & Sources

• Media Contact: nettie@whitepapersource.com (interviews & press releases)
• WritingWhitePapers.com
• MarketingWhitePapers.net
• Writing White Papers – How to Capture Readers and Keep Them Engaged (book)
• Stelzner Consulting
• @mike_stelzner (twitter)

Related posts:

1. Using Social Media to Market Your Business
2. Marketing with Social Media – What Michael Jackson, Iran & Domino’s Pizza Have in Common
3. Michael Stelzner on the 4DCM & Mass Control
4. How to Use SavorChat to Boost Your Social Media Branding & Productivity
5. Social Media Marketing: Why You’re Better Off to DIY