(If you haven’t already, please read the introductory part of this collection of reviews.)
The Ultimate Mass Control 2.0 Review Contents
- Introduction
- Part 1. Core Influence
- Part 2. Week 1: Planting the Seeds for Total Domination
- Part 3. Week 2: Creating Your Character & Mass Control Story Line
- Part 4. Week 3: The Mass Control Formula Revealed
- Part 5. Week 4: Firing Your Silver Bullet
- Part 6. Extra Feature: Crowd Control
- Beyond the Review – The Results of applying Mass Control 2.0
- Special BONUS Interview with Michael Stelzner
Mike Stelzner leaves no stone unturned as he describes his experiences with 4Day Cash Machine and Mass Control.
Watch out for what Mike says at around 12:50 – this is really important stuff.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Download the .mp3 here – 15.0MB / 32 mins 47 sec
About Michael Stelzner
Michael Stelzner
He is probably best known as the “White Paper Guru”. In the space of just a couple of years, Michael managed to amass a list of over 20,000 readers for his website WritingWhitePapers.com. He wrote a book - Writing White Papers – How to Capture Readers and Keep Them Engaged, and he is also the owner of Stelzner Consulting and MarketingWhitePapers.net.
He has worked with an impressive list of clients such as Microsoft, Fedex, Motorola and Dow Jones and he regularly tours the US educating businesses on how white papers can dramatically increase the responsiveness of their target market.
Predominantly, Mike helps businesses produce high value, educational content that in turn creates massive pre-sold, ready to pay customers.
So if you’re a business owner struggling for leads, or an aspiring entrepreneur wanting top lead-generation tips, Mike Stelzner is your man. You may get in touch with him using the details at the bottom of this page.
About the Interview
I have to warn you, if you’re a Mass Control owner – you’re going to have to brace yourself for this interview… and I’ll tell you why:
- We discuss why the 4 Day Cash Machine worked for him, how he thinks it could risk the relationship you have with your list and how to mitigate that risk
- Mike talks about how he actually made a loss over the whole Mass Control implementation, but how he has no regrets because of what it taught him (and how he has crafted those lessons for his own market and purposes)
- We discuss how Mass Control was something that Mike found to be inconsistent with his Christian and moral values, and why he’ll never do it again
In order to get this interview underway, I had to request to have the testimonials from Frank Kern’s 4 Day Cash Machine vaults sent over to me. I grabbed all the names and email address and sent a message to each one. Mike was the only person who responded and agreed to do the interview (rather promptly as well, so I was really impressed). Ironically, he was one of the people with the highest profile on that list. It seems to me that successful people that I want to model, are people that regularly reply to their emails, have amazing time management and a willingness to help me generate my own success.
Here are Mike’s 4 Day Cash Machine results:
- Click to sale conversions averaged 24.5% (1 in 4 purchased!)
- 236 sales totaling $5,070.15
- Breakdown by day of sale
- Feb/19/2008 $1217.51
- Feb/20/2008 $1171.52
- Feb/21/2008 $1629.95
- Feb/22/2008 $791.46
I guess what I’m saying is, it really pays to contact individuals that you want to model, simply because it’s always easier than you think, and more often than not those that are as successful as Mike Stelzner are going to want to help you have what they have – because they’ve been there before and they know how it is.
I would just like to mention that I am very grateful for Mike’s generosity and support to easisell.com/blog, he has been prompt in his correspondence, and powerful yet gracious in his delivery of the subject material.
So, without further ado, enjoy the interview!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Download the .mp3 here – 15.0MB / 32 mins 47 sec
p.s. We actually recorded this interview from the top of a mountain, and that’s why you’ll constantly hear us gasping for air.
Just kidding.
——————————————————————————–
Michael Stelzner’s Contact Details & Sources
- Media Contact: nettie@whitepapersource.com (interviews & press releases)
- WritingWhitePapers.com
- MarketingWhitePapers.net
- Writing White Papers – How to Capture Readers and Keep Them Engaged (book)
- Stelzner Consulting
- @mike_stelzner (twitter)
The Ultimate Mass Control 2.0 Review Contents
- Introduction
- Part 1. Core Influence
- Part 2. Week 1: Planting the Seeds for Total Domination
- Part 3. Week 2: Creating Your Character & Mass Control Story Line
- Part 4. Week 3: The Mass Control Formula Revealed
- Part 5. Week 4: Firing Your Silver Bullet
- Part 6. Extra Feature: Crowd Control
- Beyond the Review – The Results of applying Mass Control 2.0
- Special BONUS Interview with Michael Stelzner
14 Comments
Do you have a copy of this mp3 interview? The download link no longer works.
If so, please let me know. I would like to hear it. Thanks.
Sure James, thank you for letting us know as well! The link should now work
Brad Codd…
Oh if you only paid attention. I never had any issues with the four day cash machine. Did you actually LISTEN to the interview?
I implemented the full Mass Control. The four day cash machine is NOT Mass Control. It is a system that was developed by someone other than Frank and he used it as a bonus when selling the original Mass Control.
I have no issues with a “half off sale spread over four days.” Heck, fire sales have existed before the invention of the Internet.
So pick your battles carefully Brad, because when you say “don’t listen,” maybe you really “should” listen.
The event based sale is a great tactic, however the key is list segmentation to avoid burnout. This means inner circles who have bought from those who haven’t. In the end if the goal is to stay in business, is to offer unique selling propositions.
As mentioned in the end of the audio it’s about legitimate scarcity, and unique messaging. People can sniff this out.
Another important. Markets are different. Frank Kern’s market (e.g. dogs training) are typically less savy people, so higher repetition might be more accepted than more sophisticated markets trying to write writing reports.
Hey Troy
Thanks for the input there – some great points. I agree with you that the 4DCM can be run over and over as long as you segment your list.
You probably know that Koenigs runs the 4DCM to his list every week or so, but only the new subscribers.
P.S. You have an interesting blog – very cool info about the “godfather meeting” – I tried to comment but it was asking me to log in. Would be nice to hear some feedback about that event.
DON’T LISTEN to Michael Stelzner!!!
He doesn’t know what he’s talking about when it comes to Frank Kern’s For Day Cash Machine.
Clément, check out my post “My First Cash Machine” on the Mass Control 2.0 Private Forum under Four Day Cash Machine:
http://masscontrolprivate.ning.com/forum/topics/my-first-cash-machine
You’re welcome to publish my article on your website at long as you credit:
Brad Codd
Webmaster
The Webmaster You Could Never Afford That Works FREE For You (sm)
InfoQuick, Inc.
http://www.infoquick.com
Brian – read your post over at the Warrior Forum. Thanks for your view on the 4DCM, and I congratulate you on your success with it.
Keep us informed on the progress!
Speak soon,
Clément
Great interview – it was really impressive how Mike Stelzner shared his time, insights, experiences and knowledge generously and candidly. We are truly grateful.
HI Clement,
Very good interview,kept my attention. Plus there was a good balance between the good side & bad side of MassControl.
Regards
Martin
Thanks a lot Martin. That’s really what I think is important in this particular interview – that the sides were balanced quite well.
I don’t know about you, but I’ve heard only sugar and spice about the Mass Control system so it was quite interesting to get Mike’s take on it.
Take care,
Clément
As usual good stuff. Don’t do any more mountain interviews though, it was distracting.
What is your overall evaluation of Mass Control now that you’ve had more time with it?
Hehehehe…. yes, I had many comments about that. High altitudes can be an issue when recording.
I will have to wait on that overall evaluation Stephen, as I’m still pitting it to the test. It is my aim, of course, to let you all know what I think – and also what others think – as I get through it.
Thanks for the support friend.
Enjoyed the interview a lot.
The air gasping thing got me laughing hehe
Yeah, up there in the mountains it’s rough
I’m glad you enjoyed it my friend. There are more interviews to come.
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