Comments for Business Unusual

Comment on How to Make Money With Nothing – Part 1 by faye

faye — Fri, 05 Feb 2010 20:17:24 +0000

Thank you very informative and interesting. Would love a life coach of you callibre in my area. Living in Tableview,Cape Town,South Africa.
Please let me know soonest.
Thank you,blessings
Faye

Comment on Marketing is Dead: Why Your Business Must Change Now…or Die by Great article on why your business must change because of Web 2.0 marketing | ViewPlus Photo | Video

Mon, 25 Jan 2010 20:54:44 +0000

[...] http://www.easisell.com/blog/marketing-is-dead-why-your-business-must-change-now-or-die/ [...]

Comment on 3 Reasons Why You Fail to Achieve Your Goals by JD Webb

JD Webb — Mon, 25 Jan 2010 05:45:41 +0000

This was interesting.

Comment on Geotagging for Business – Why It Matters by Clément Yeung

Clément Yeung — Sat, 23 Jan 2010 09:28:14 +0000

Hi Forrest.

Sorry for the delay. If you’ve been following me on Twitter you’ll know that I’ve been all over the place recently.

The idea behind Foursquare was “I’m here. Now what?”

The platform enables users to quickly find places of interest within their network of friends and what their friends are doing at those places.

Twitter can and is used in a very similar way to Foursquare but you lose out on the functionality and community of the application.

Therefore, the value in Foursquare lies in the “Now what?” part.

As for the social proofing – it’s a very big part of internet marketing to continually test web page performance.

Pages where products or services are being sold online generally have a higher conversion rate when social proof is involved. This is why you have reviews on Amazon as you say, or testimonials on landing pages, or “as featured on Google/CNN/Fast Company” references.

There are tons of places online that you can find information that supports this such as marketingexperiments.com.

Comment on Geotagging for Business – Why It Matters by Forrest

Forrest — Wed, 20 Jan 2010 17:48:39 +0000

Is this fundamentally different from Twitter? I know there are lat & lon points involved, but from your typical day in the life of a geo-social veteran:

A typical day on the profile of a Foursquare veteran might look like this:

* Just got to the office. Karl is being an arse which is normal @ Pentagon Design (73 Clayton Avenue, Leeds)
* Lunch time = Sushiiiiiiiiiiii @ Yo Sushi! (The Promenade, Leeds)
* Just got back home – anyone going to the pub later? @ Carliol Square (Sandy Lane, Leeds)
* Onn thye way home noww . i thynkn i had a bit too mucvh @ Random Gas Station (Random road, Leeds)

Is there any value in using the service if one doesn’t take the time to tell the web what they’re up to?

Another question.

It’s warm – the probability that people will try a restaurant or bar based on social proof far exceeds the probability of them doing so from an advertisement in traditional media

Has there been any scientific research to see how this relates:

* Online vs offline? Is a recommendation more trustworthy or salient if a friend points to a restaurant as we walk by and tells me that I should try that place some time, versus when the same thing is said through an email or a public web site?

* With people who’ve met in person vs those who haven’t? Reviews seem to help Amazon with sales, so they must have some effect on peoples’ behavior … but I’m skeptical that online word of mouth could be as powerful as the offline variety.

Comment on Michael Stelzner on the 4DCM & Mass Control by Clément Yeung

Clément Yeung — Wed, 20 Jan 2010 05:24:35 +0000

Sure James, thank you for letting us know as well! The link should now work

Comment on Michael Stelzner on the 4DCM & Mass Control by James

James — Wed, 20 Jan 2010 02:47:36 +0000

Do you have a copy of this mp3 interview? The download link no longer works.
If so, please let me know. I would like to hear it. Thanks.

Comment on Geotagging for Business – Why It Matters by Clément Yeung

Clément Yeung — Mon, 18 Jan 2010 11:57:08 +0000

Actually, it’s good that you mention that because the PR proposal that I offered to the restaurant highlighted the need to take action now – before technologies such as Google QR codes become mainstream (I think it will happen this year or the next).

If you have a bad reputation online, and furthermore if you still have some broken processes in your business that are causing this bad reputation, you won’t benefit from these services – in fact you’ll be hurt by them!

Thanks for the input Philippe.

Comment on How to Manage Your Self (And Massively Boost Your Productivity) by Tweets that mention How to Manage Your Self (And Massively Boost Your Productivity) | Business Unusual -- Topsy.com

Mon, 18 Jan 2010 02:54:40 +0000

[...] This post was mentioned on Twitter by Lyle Hawkins, Angela Luebbers. Angela Luebbers said: RT @clementyeung How to Manage Your Self (And Massively Boost Your Productivity) http://tinyurl.com/yc9bra8 [...]

Comment on Geotagging for Business – Why It Matters by Philippe Valdois

Philippe Valdois — Mon, 18 Jan 2010 01:55:54 +0000

Clement,
The points system and the integration with Twitter and FB is a smart approach.
Also I agree with your previous comment, a business owner needs to be proactive to fit into this model.
Japan is developing its own systems, making extensive use of mobile phones, most basic ones including features such as mobile banking, GPS, scanner, OCR, bar-code reader! Most magazines here include food critic reviews with a bar code with the situation of the restaurant.

You can check my good friend Steven Kim’s approach to maps and business with his GMAP company in Tokyo: http://gmap.jp/gmap/service.html
This is older but gives an idea of some innovations on the Japanese stage (long before Twitter) : http://www.japancorp.net/Article.Asp?Art_ID=10398

Philippe