Chris Garrett’s Authority Blogger Rebranding

We’re deeee-lighted to share with you our most recent rebranding project for none-other than the blogging king, Chris Garrett.

In fact, if we had to liken him to a mainstream pop culture icon such as Scott Stratten did for Chris Brogan when he called him Boba Fett, we’d have to say that Chris Garrett is without a doubt a modern day Charles Dickens. Don’t believe me? Check out a transcript of one of our Skype conversations:

[09/06/2010 12:48:42] Chris Garrett: angels should sing when people look at it [...] and milk not sour in its presence.

Yep.

Chris approached Easisell to have his flagship offering (Authority Blogger) redesigned. He felt that after a hiatus of focusing on other projects, AB needed to be “brought back to life”. We agreed – see below.

Before

Screen shot 2010 08 30 at 23.50.13 300x48 Chris Garretts Authority Blogger Rebranding

It was lacking a certain... je ne sais quoi...

After

We had to agree on the layout and the font first, but once we had those in place the rest came pretty quickly.

png 600 Chris Garretts Authority Blogger Rebranding

A wee mini logo that will be used on smaller materials like banner adverts

jpg 1500 1024x187 Chris Garretts Authority Blogger Rebranding

The final poetic justice to this chapter of Señor Garrett's career.

All in all, a thoroughly enjoyable project! Click the image below for a higher resolution.

Progression Board 01 300x212 Chris Garretts Authority Blogger Rebranding

Progression Board for Authority Blogger

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  • http://blog.toadalicious.com bloggi85

    I like it! Well done yet again!

  • http://easisell.com/ Clement Yeung

    Thanks!

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