Author Archives: Marj Galangco

Factors that Influence Your Site’s Conversion Rate

By Marj Galangco | Published: 30 June, 2011
Page viewed 4197 times
When I work with clients who are new to Conversion Optimization,  one common belief they have is that they think improving their conversion rate is 100% all about how they design their page or how they craft the sales copy. Of course, this isn’t the case. Your site’s conversion rate is influenced by other factors [...]
Posted in Conversion Optimization | 4 Comments

More Traffic Equals More Sales? The Traffic Myth Debunked

By Marj Galangco | Published: 27 June, 2011
Page viewed 4359 times
If you really want to make your website work as hard as it could and help you make money 24/7, there are three things you need to optimize: 1. Getting enough targeted, qualified traffic 2. The percentage of your traffic that converts into paying customers 3. Your customer retention rate, and the number of customers [...]
Posted in Conversion Optimization | 1 Comments

8 Questions That Could Boost Your Website Conversion Rate

By Marj Galangco | Published: 19 March, 2011
Page viewed 6243 times
Your website sucks! There, I’ve said it. But that’s ok, because frankly, so does ours. And your competitors’. And your mom’s website. And your grandad’s. In fact, everyone’s website sucks. Don’t you find it interesting that in spite of the many stealthy, magic and ninja tools available to us internet marketers, we somehow still manage [...]
Posted in Conversion Optimization | 1 Comments

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